StarTech.com

This was a brand I helped develop at while at BOLTGROUP. We established guiding principles for their new product development path, as well as the brand’s purpose, truths, positioning, and personality. Building on existing brand assets, we focused on the visual element of the dot. We developed a visual and verbal strategy to enliven the brand experience in a way that is clear, simple, yet kinetic in nature to adapt to all channels of communication.